CONCEPT DEVELOPMENT, BRANDING, AND STRATEGY
When you’re in the initial stages of concept creation, we bring decades of experience to nurture your vision, put it into action, and work tirelessly to ensure your dream operation comes to life. We take you from zero to open, working with you to develop your concept, including origin story, strategy, brand, and business plan. This service is ideal for the first time chef or entrepreneur. 

REAL ESTATE AND LOCATION ASSESSMENT/DEVELOPMENT
Real estate is the key piece to every restaurant’s survival—where you open, the neighborhood, the block, and the terms of the lease are crucial to success and sustainability. We dig deep into the demographics, perform a site assessment and selection evaluation and a detailed economic analysis to ensure you’ve chosen the right location. We liaise with attorneys on lease negotiations and assist with bidding out and hiring of your construction team and architect to ensure adherence to your timeline.

PRE-OPENING CONSULTING
Once you’ve got your concept and your space, you need to get the doors open, permits in place, the best tech ready to run, and the right staff—both front and back of the house—hired and properly trained. We do it all, taking you through every detail to get your space up and running. 

This process includes business plan development, feasibility studies and competition analysis, liaising with city agencies to procure licenses and permits, vendor and partner recommendations, initial hiring and payroll, staff training including steps of service, menu development, beverage program, procuring FF&E, operating supplies, and tabletop.

FOOD & BEVERAGE SOLUTIONS AND STRATEGY
Whether your concept needs a complete overhaul or just some fine-tuning, our team works to re-align your vision and lay out a clear blueprint for both kitchen and beverage management. Tapping into our extensive operations experience, we examine the inner workings of your business, and take into account current trends—and forecast those yet to be discovered—to help improve your food and beverage offerings, bringing new life, a fresh perspective — and increased profitability — to your concept. 

SERVICE & TRAINING
Service is the cornerstone of every hospitality business. We reassess and review all of your steps of service, rewrite manuals, and retrain staff to put into place best practices. Our goal is to bring a strong sense of “yes” culture and enlightened hospitality to managing the guest experience. 

HUMAN RESOURCES
Frankly, we get into the weeds here, reviewing and revising all employee and management manuals, new hire orientation packages, as well as day-to-day manuals for kitchen, dining room, and food & beverage staff. We also assess and restructure teams as needed, set up processes and procedures for hiring, coaching and counselling, employee review, and education and development.

HOSPITALITY SABER-METRICS: NUMBERS ONLY TELL PART OF THE STORY
Hospitality Sabermetrics is our signature business and operations analysis and profit enhancement program. Designed for the turnaround operation, or an existing business that is doing well but not yet profitable, Hospitality Sabermetrics goes beyond a simple analysis of your numbers. It involves a forensic examination of finances and payroll, as well as all processes, combined with one-on-one interviews of all stakeholders. We painstakingly review the numbers and interviews to reveal a restructuring strategy and profit enhancement plan. The result is a stronger, more successful, and sustainable business. 

MARKTING & DIGITAL COMMUNICATIONS
Communicating with guests is critical—this includes everything from newsletters, to social media, marketing, web content, and more. With our network of communications experts, we coordinate your opening strategy and write all marketing and media plans, develop and produce your website, as well as digital and printed collateral, plan a schedule of social media content, coordinate digital platforms, and liaise with PR and marketing firms. 

CORE VALUES
Defining and developing Core Values is another one of our signature services. Great organizations, just like people, use their Core Values as a kind of North Star — a steadfast source of strength and direction to empower growth and collaboration. The Core Values of an organization are those foundational beliefs that are held sacred. They never waver—not in the face of a changing culinary landscape, an economic downturn, or even a pandemic. They guide us not only in how we perform our day to day work, but in how we conduct ourselves at work. 

To help you define and communicate your Core Values, we work with all stakeholders to create a clear and concise Core Value Mission Statement. We also set up best practices to ensure your Core Values are communicated and instilled in all staff, top-down throughout the organization. Ultimately, we create a meaningful, profitable operation through the alignment of culture and core values.

HOSPITALITY IN THE TIME OF COVID

COVID-19 has changed everything about our world, but it doesn’t need to change what is at the heart of every restaurant—hospitality. We not only set your restaurant up for  COVID Compliance (including best practices for PPE, social distancing, sanitation, health and safety), but we conduct training that embraces new expectations, creates a safe environment for all, and preserves the essence of hospitality in a world of masks and social distancing. We will craft a reopening strategy that maximizes revenues and preserves capital, negotiate with landlords and stakeholders, and adapt your digital infrastructure to engage the community and control your message.